61,09 €
Using Focus Groups in Research
Using Focus Groups in Research
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Using Focus Groups in Research
Using Focus Groups in Research
El. knyga:
61,09 €
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced>
  • Leidėjas:
  • Metai: 2003
  • Puslapiai: 104
  • ISBN: 9781441141804
  • ISBN-10: 1441141804
  • ISBN-13: 9781441141804
  • Formatas: ACSM ?
  • Kalba: Anglų

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Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced>

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  • Autorius: Lia Litosseliti
  • Leidėjas:
  • Metai: 2003
  • Puslapiai: 104
  • ISBN: 9781441141804
  • ISBN-10: 1441141804
  • ISBN-13: 9781441141804
  • Formatas: ACSM ?
  • Kalba: Anglų

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced>

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