Touch (el. knyga) (skaityta knyga) | Tod Maffin, Mark Blevis | knygos.lt

Aprašymas

For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce:

• Hiring is done by automated keyword searches.
• Offices have regressed to sterile, highly controlled environments.
• Communications staff rely exclusively on pre-approved template responses.
• Websites are designed for search engines, not people.
• Leaders are focusing on arbitrary “best practices” and antiquated PR practices.

In a world filled with complicated web forms and digital marketing services, we have lost the "human" element in how we run our organizations. TOUCH will identify these problems in stark terms, then provide business leaders in all types of organizations — private to public sector, small to enterprise business — with real-world, tested solutions that will drive the bottom line.