The Ten Faces of Innovation (el. knyga) (skaityta knyga) | knygos.lt

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The author of the bestselling "The Art of Innovation "reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcomethe naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concernsthat effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation, Kelley claims.
Over the years, IDEO has developed ten roles peoplecan play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the A"nthropologist-"the person who goes into the fieldto see how customers use and respond to products, to come up with new innovations; the" Cross-pollinator" who mixes and matches ideas, people, and technology to create new ideas that can drive growth; andthe" Hurdler," who instantly looks for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the MayoClinic have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.