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Chip Kelly revolutionized up the game of football as the coach of the University of Oregon. With their brazen defense that led college football in takeaways, and a lightning-fast, no huddle offense that averaged 48 points a game, the previously unheralded Ducks went 46-7 in the four years Chip Kelly was on the sideline.
What is behind Chip’s astonishing success at Oregon? It's a lot more than just spread offense. As Kelly brings his talents to the NFL, this book looks at the remarkable philosophy and innovative management strategies that Chip Kelly uses to mold his teams—strategies that every leader or business manager can employ to develop a champion brand.
“He just thinks so differently than anyone I’ve ever met.” —Oregon assistant coach, John Neal
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Chip Kelly revolutionized up the game of football as the coach of the University of Oregon. With their brazen defense that led college football in takeaways, and a lightning-fast, no huddle offense that averaged 48 points a game, the previously unheralded Ducks went 46-7 in the four years Chip Kelly was on the sideline.
What is behind Chip’s astonishing success at Oregon? It's a lot more than just spread offense. As Kelly brings his talents to the NFL, this book looks at the remarkable philosophy and innovative management strategies that Chip Kelly uses to mold his teams—strategies that every leader or business manager can employ to develop a champion brand.
“He just thinks so differently than anyone I’ve ever met.” —Oregon assistant coach, John Neal
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