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- Autorius: Craig Hayden
- Leidėjas: Lexington Books
- Metai: 2011
- Puslapiai: 326
- ISBN: 9780739142608
- ISBN-10: 0739142607
- ISBN-13: 9780739142608
- Formatas: ACSM ?
- Kalba: Anglų
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Formatai:
Aprašymas
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases - Japan, Venezuela, China, and the United States - to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.
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- Autorius: Craig Hayden
- Leidėjas: Lexington Books
- Metai: 2011
- Puslapiai: 326
- ISBN: 9780739142608
- ISBN-10: 0739142607
- ISBN-13: 9780739142608
- Formatas: ACSM ?
- Kalba: Anglų
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases - Japan, Venezuela, China, and the United States - to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.
Atsiliepimai