84,89 €
The Psychology of Marketing
The Psychology of Marketing
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The Psychology of Marketing
The Psychology of Marketing
El. knyga:
84,89 €
This is a comprehensive guide to both the theory and application of psychology to marketing. The depth of theory presented here is complemented by case studies from across the globe, providing a trans-national perspective on how the theory revealed here is applied in practice.

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This is a comprehensive guide to both the theory and application of psychology to marketing. The depth of theory presented here is complemented by case studies from across the globe, providing a trans-national perspective on how the theory revealed here is applied in practice.

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This is a comprehensive guide to both the theory and application of psychology to marketing. The depth of theory presented here is complemented by case studies from across the globe, providing a trans-national perspective on how the theory revealed here is applied in practice.

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