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Aprašymas

This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.

The text considers a range of topics including:

• the ancient Olympics
• the modern revival of the nineteenth century
• the development of the Games throughout the twentieth century.
• the media and the Olympics
• Olympic marketing and sponsorship.

Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.