- Išparduota
/https://libri-media.knygos-static.lt/80cf4554-572e-42ea-a07b-6510aa00c6df/1)
- Autorius: Franziska Krüger
- Leidėjas: Gabler, Betriebswirt.-Vlg
- Metai: 2016
- ISBN: 9783658125578
- ISBN-10: 3658125578
- ISBN-13: 9783658125578
- Formatas: PDF
- Kalba: Anglų
The Influence of Culture and Personality on Customer Satisfaction (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
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- Autorius: Franziska Krüger
- Leidėjas: Gabler, Betriebswirt.-Vlg
- Metai: 2016
- ISBN: 9783658125578
- ISBN-10: 3658125578
- ISBN-13: 9783658125578
- Formatas: PDF
- Kalba: Anglų
Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
"
Atsiliepimai