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Examining the proliferation of human genomics across contemporary media cultures, The Genome Incorporated engages with questions of what it means for a science to become so thoroughly part of every day life. It develops case studies in the mediation and consumption of genomics, including: the emergence of new bioinformatic companies; the proliferation of testing and genetic information through lifestyle television programming, popular science writing; and, public and private engagements with art and science institutions and events. Through these novel sites, this book examines the proliferation in the production and consumption of genetic information and theorizes this proliferation as a process of incorporation. Its wide ranging case studies will ensure its appeal to readers across the social sciences.