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Research Paper (undergraduate) from the year 2013 in the subject Communications - Multimedia, Internet, New Technologies, , course: PR and Media, Internet Television, language: English, abstract: This study investigated whether the advent of internet-broadcast television has a major impact on how people watch television programmes together with their reasons for choosing to watch television via the internet as opposed to more traditional platforms. Television once again is changing and developing in a new market and this study wanted to explore how these new developments are fitting into people's lives. This study used the approach of Quantitative research and had a sample of 55 respondents. The results in the study discovered internet television is being embraced by people and counts towards their viewing habits.