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- Autorius: Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2012
- Puslapiai: 376
- ISBN: 9781136593239
- ISBN-10: 1136593233
- ISBN-13: 9781136593239
- Formatas: ACSM ?
- Kalba: Anglų
The Essentials of Marketing Research (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.
The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:
Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics
With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.
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Mažiausia kaina per 30 dienų: 196,79 €
Mažiausia kaina užfiksuota: 2026-07-28 02:48:04
- Autorius: Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2012
- Puslapiai: 376
- ISBN: 9781136593239
- ISBN-10: 1136593233
- ISBN-13: 9781136593239
- Formatas: ACSM ?
- Kalba: Anglų
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.
The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:
Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics
With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Atsiliepimai