Randy Steele has decades of experience and great business acumen. An aspiring entrepreneur will find this handbook of great value and comfort. It will suggest roads to travel and the pitfalls to avoid. It will provide cautious encouragement of the rewards and sacrifices required of a successful business owner.
Tried and tested. The author shares his treasure trove of experience to inspire both the rookie business dreamer and the seasoned entrepreneur to develop into a successful businessperson.
Simply stated, it cleverly explains the fundamental workings of the key business enterprise components... from management to finance, marketing to accounting, and even touching on the legal ramifications of owning a business. This book is a one-stop source to guide an entrepreneur down the path to success. Through simple storytelling, the reader will gain great insight and navigation skills from a person who has traveled numerous business avenues, from idea to implementation.
This book is not a work of fiction. It is not about a character. It is about everyday small business issues and how to approach reasonable and workable solutions. I have personally used several of the author's ideas and strategies in my own practice over the years. I hold him in high regard as both a friend and as someone whom I have worked with on numerous occasions.
The stories he discusses will enhance the entrepreneur‘s vision as to what to watch out for and ways to avoid cataclysmic mistakes. You will certainly read this book over and over again as it becomes your Roadmap to Success.