- Išparduota
/https://libri-media.knygos-static.lt/53ca0930-9e13-4dd3-a435-b446891c6ad7/1)
- Autorius: Julien Schnerrer
- Leidėjas: Diplom.de
- Metai: 2014
- Puslapiai: 76
- ISBN: 9783954895915
- ISBN-10: 3954895919
- ISBN-13: 9783954895915
- Formatas: PDF
- Kalba: Anglų
The Effect of Solution Transition on Steering the Sales Force: For New Marketing and Sales Metrics (el. knyga) (skaityta knyga) | knygos.lt
Atsiliepimai
Formatai:
Aprašymas
The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence of solutions. Besides, an overview about the sales marketing interface will be given to raise the awareness of this topic. Furthermore, this study will increase the understanding of the reader about applied metric concepts in marketing departments that can be found in existing firms today. It will be demonstrated how shareholder value influenced the design and why these metrics are not aligned with the latest study of firm value.
Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.
Mažiausia kaina per 30 dienų: 55,59 €
Mažiausia kaina užfiksuota: Kaina nesikeitė
- Autorius: Julien Schnerrer
- Leidėjas: Diplom.de
- Metai: 2014
- Puslapiai: 76
- ISBN: 9783954895915
- ISBN-10: 3954895919
- ISBN-13: 9783954895915
- Formatas: PDF
- Kalba: Anglų
The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence of solutions. Besides, an overview about the sales marketing interface will be given to raise the awareness of this topic. Furthermore, this study will increase the understanding of the reader about applied metric concepts in marketing departments that can be found in existing firms today. It will be demonstrated how shareholder value influenced the design and why these metrics are not aligned with the latest study of firm value.
Atsiliepimai