- Išparduota
/https://libri-media.knygos-static.lt/80ce97f1-443e-4162-963c-4477f0aa7f0e/1)
- Autorius: Sut Jhally
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2014
- Puslapiai: 240
- ISBN: 9781135213022
- ISBN-10: 113521302X
- ISBN-13: 9781135213022
- Formatas: ACSM ?
- Kalba: Anglų
Atsiliepimai
Formatai:
Aprašymas
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.
Kaip skaityti el. knygas ACSM formatu?
Mažiausia kaina per 30 dienų: 84,09 €
Mažiausia kaina užfiksuota: 2026-06-15 02:27:46
- Autorius: Sut Jhally
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2014
- Puslapiai: 240
- ISBN: 9781135213022
- ISBN-10: 113521302X
- ISBN-13: 9781135213022
- Formatas: ACSM ?
- Kalba: Anglų
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Atsiliepimai