The Business of Innovation (el. knyga) (skaityta knyga) | Jay Mitra | knygos.lt

Aprašymas

The Business of Innovation focuses on what innovation means for businesses and what businesses can do to explore, drive and manage innovation. Moving beyond the narrow confines of a how to of innovation management, it covers the ways in which business innovation relates to people, organizations, management, systems, processes, measurement and government policy. Featuring a series of vignettes throughout, the book sets out to track, trace and provide testimonies of the variety of innovation among diverse groups of people in organisational environments across geographical divides. In a time when innovation and entrepreneurship have an increasing role in driving economic value creation, Jay Mitra offers a critical insight into how innovation works, where it works and most importantly, who makes it work. Suitable for postgraduate, doctoral and MBA students on business management and innovation courses and practitioners looking for a critical insight into the business of innovation."