The Battle for Sky (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

The story of how Rupert Murdoch's Sky became one of Britain's most successful companies and the hottest property in global entertainment.

Featuring interviews with key individuals and stakeholders from around the world, The Battle for Sky offers a timely and intriguing glimpse into the workings of media empires.

From perilous early years through clashes with the BBC and BT, not to mention the News Corporation bid for full control that failed in the wake of 2010's phone hacking scandal, there has been no shortage of drama in Sky's history--nor in its likely future. The organization is now the target of bids from two true titans of the global media industry--Disney and Comcast--who are fighting it out for ultimate ownership. Throw in an industry already shaken by the arrival of newer media players such as Netflix, the declining circulation of Murdoch newspapers such as The Sun and The Times, as well as the UK government's scrutiny of the Murdoch family's influence on UK media, and the scene is set for a major corporate battle.

But how will the story play out? Who will win in the battle for shareholder votes? And how will the Murdoch empire fare when the dust finally settles?