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About Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely: Predictably Irrational,
the New York Times
bestseller by Duke psychology and behavioral economics professor Dan Ariely, challenges the idea that we always make perfectly rational decisions. Featuring examples from daily life alongside results of his fascinating experiments, Ariely explains how emotional, psychological, and social factors can lead to irrational behavior—which can be damaging to ourselves and others.
From the coffee we drink or the medicine we take, to the companies we support and the relationships we value, we make irrational decisions every day that can cost us in the long run.
Ariely reveals not only when and how we tend to act irrationally, but why, so we can learn from our mistakes and design ways to facilitate smarter decision-making.
The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.