Strategic Communication for Organizations (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

Strategic Communication for Organizations is an introductory textbook that provides an understanding of the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types, including corporate, for-profit, non-profit, and government entities, across a variety of business sectors.

Grounded in organizational communication theory, this textbook:
focuses on message design
provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations will help students discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.