37,39 €
Social Selling
Social Selling
  • Išparduota
Social Selling
Social Selling
El. knyga:
37,39 €
The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementa…
  • Leidėjas:
  • Metai: 2016
  • Puslapiai: 208
  • ISBN: 9780749478025
  • ISBN-10: 0749478020
  • ISBN-13: 9780749478025
  • Formatas: ACSM ?
  • Kalba: Anglų

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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.

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  • Autorius: Tim Hughes, Matt Reynolds
  • Leidėjas:
  • Metai: 2016
  • Puslapiai: 208
  • ISBN: 9780749478025
  • ISBN-10: 0749478020
  • ISBN-13: 9780749478025
  • Formatas: ACSM ?
  • Kalba: Anglų

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.

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