70,59 €
Social Media and Integrated Marketing Communication
Social Media and Integrated Marketing Communication
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Social Media and Integrated Marketing Communication
Social Media and Integrated Marketing Communication
El. knyga:
70,59 €
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
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  • Autorius: Jeanne M. Persuit
  • Leidėjas:
  • Metai: 2013
  • Puslapiai: 158
  • ISBN: 9780739171141
  • ISBN-10: 0739171143
  • ISBN-13: 9780739171141
  • Formatas: ACSM ?
  • Kalba: Anglų

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Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

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Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.

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