Routledge Handbook of Sport Management (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:



managing performance

marketing

human resource management

the economics and finance of sport

strategy

managing change

governance of sports organizations

customer relations

branding and retail.

With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.