- Išparduota
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- Autorius: Dhruv Grewal
- Leidėjas: Sage Publications
- Metai: 2018
- Puslapiai: 200
- ISBN: 9781526457332
- ISBN-10: 1526457334
- ISBN-13: 9781526457332
- Formatas: ePub
- Kalba: Anglų
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Aprašymas
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.
Mažiausia kaina per 30 dienų: 126,99 €
Mažiausia kaina užfiksuota: 2026-05-17 02:23:58
- Autorius: Dhruv Grewal
- Leidėjas: Sage Publications
- Metai: 2018
- Puslapiai: 200
- ISBN: 9781526457332
- ISBN-10: 1526457334
- ISBN-13: 9781526457332
- Formatas: ePub
- Kalba: Anglų
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Atsiliepimai