- Išparduota
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- Leidėjas: Taylor & Francis
- Metai: 2013
- Puslapiai: 390
- ISBN: 9781135124342
- ISBN-10: 1135124345
- ISBN-13: 9781135124342
- Formatas: ACSM ?
- Kalba: Anglų
Research in International Marketing (RLE International Busin (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.
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- Leidėjas: Taylor & Francis
- Metai: 2013
- Puslapiai: 390
- ISBN: 9781135124342
- ISBN-10: 1135124345
- ISBN-13: 9781135124342
- Formatas: ACSM ?
- Kalba: Anglų
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.
Atsiliepimai