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- Autorius: Alan M. Rugman
- Leidėjas: Cambridge University Press
- Metai: 2005
- ISBN: 9780511079061
- ISBN-10: 0511079060
- ISBN-13: 9780511079061
- Formatas: ACSM ?
- Kalba: Anglų
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Aprašymas
Although many firms label themselves "global," very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.
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- Autorius: Alan M. Rugman
- Leidėjas: Cambridge University Press
- Metai: 2005
- ISBN: 9780511079061
- ISBN-10: 0511079060
- ISBN-13: 9780511079061
- Formatas: ACSM ?
- Kalba: Anglų
Although many firms label themselves "global," very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.
Atsiliepimai