Atsiliepimai

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This indispensible guide from a book-publicity insider offers everything authors need to know to assist their publishers in publicizing, marketing, and promoting their books. From working alongside professional publicists on campaigns and marketing plans to innovative ways authors can generate their own publicity, "Publicize Your Book" provides essential information for the first time author or the seasoned professional including:
Effective networking
Defining your target readership
Developing a press kit
Creating pitches for talk shows
Getting newspaper and magazine coverage
Marketing on the Internet and in other outlets
Preparing for interviews and touring
Setting up bookstore appearances and signings
Hiring an independent publicist