- Išparduota
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- Autorius: Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
- Leidėjas: Pearson HigherEducation
- Metai: 2015
- Puslapiai: 624
- ISBN: 9781292066264
- ISBN-10: 1292066261
- ISBN-13: 9781292066264
- Formatas: PDF
- Kalba: Anglų
Public Relations: Strategies and Tactics, Global Edition (el. knyga) (skaityta knyga) | knygos.lt
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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
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Mažiausia kaina per 30 dienų: 81,69 €
Mažiausia kaina užfiksuota: Kaina nesikeitė
- Autorius: Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
- Leidėjas: Pearson HigherEducation
- Metai: 2015
- Puslapiai: 624
- ISBN: 9781292066264
- ISBN-10: 1292066261
- ISBN-13: 9781292066264
- Formatas: PDF
- Kalba: Anglų
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
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