94,39 €
Public Relations, Cooperation, and Justice
Public Relations, Cooperation, and Justice
  • Išparduota
Public Relations, Cooperation, and Justice
Public Relations, Cooperation, and Justice
El. knyga:
94,39 €
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR's egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to est…

Public Relations, Cooperation, and Justice (el. knyga) (skaityta knyga) | knygos.lt

Atsiliepimai

Įvertinimų nėra.
Įvertink ir tu! Visi atsiliepimai

Formatai:

94,39 € El. knyga

Aprašymas

Modern approaches to public relations cluster into three camps along a continuum:

  • conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;

  • redressed egoism, e.g. subsidies to redress PR's egoistic nature; and

  • forms of self-interested cooperation, e.g. fully functioning society theory.


Public Relations, Cooperation, and Justice

draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.

This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

94,39 €
Prisijunkite ir už šią prekę
gausite 0,94 Knygų Eurų! ?

Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.

Kaip skaityti el. knygas ACSM formatu?

Mažiausia kaina per 30 dienų: 93,59 €

Mažiausia kaina užfiksuota: 2026-05-19 00:46:46


Modern approaches to public relations cluster into three camps along a continuum:

  • conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;

  • redressed egoism, e.g. subsidies to redress PR's egoistic nature; and

  • forms of self-interested cooperation, e.g. fully functioning society theory.


Public Relations, Cooperation, and Justice

draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.

This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

Atsiliepimai

  • Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
5
0%
4
0%
3
0%
2
0%
1
0%
(rodomas nebus)
Knygos.lt komentarų taisyklės