- Išparduota
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- Autorius: Roddy Mullin
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2018
- Puslapiai: 336
- ISBN: 9781351341264
- ISBN-10: 135134126X
- ISBN-13: 9781351341264
- Formatas: ACSM ?
- Kalba: Anglų
Atsiliepimai
Formatai:
Aprašymas
This is a new edition of an established book now covering mobile, on-line and bricks-and-mortar sales and marketing, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made. This book clarifies why a focus on the customer is key and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types including advertising, experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). It is ideal for those in jobs needing a guide to how to promote their brand, product or business based on a real understanding of the shopper/buyer (the customer). Processes described explain how to implement promotional marketing to achieve business objectives through a marketing plan.
Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail and it is also tuned to those studying, providing a chapter on how marketing and sales fits into business.
If you are starting out in business, or an entrepreneur, or taking up a career in an agency or retail or a student wanting to learn about sales and marketing - read this book first - it is a no nonsense practitioner how-to-do-it guide.
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Mažiausia kaina per 30 dienų: 75,39 €
Mažiausia kaina užfiksuota: Kaina nesikeitė
- Autorius: Roddy Mullin
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2018
- Puslapiai: 336
- ISBN: 9781351341264
- ISBN-10: 135134126X
- ISBN-13: 9781351341264
- Formatas: ACSM ?
- Kalba: Anglų
This is a new edition of an established book now covering mobile, on-line and bricks-and-mortar sales and marketing, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made. This book clarifies why a focus on the customer is key and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types including advertising, experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). It is ideal for those in jobs needing a guide to how to promote their brand, product or business based on a real understanding of the shopper/buyer (the customer). Processes described explain how to implement promotional marketing to achieve business objectives through a marketing plan.
Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail and it is also tuned to those studying, providing a chapter on how marketing and sales fits into business.
If you are starting out in business, or an entrepreneur, or taking up a career in an agency or retail or a student wanting to learn about sales and marketing - read this book first - it is a no nonsense practitioner how-to-do-it guide.
Atsiliepimai