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- Autorius: George J Avlonitis, Paulina Papastathopoulou
- Leidėjas: Sage Publications
- Metai: 2006
- Puslapiai: 280
- ISBN: 9781847878021
- ISBN-10: 1847878024
- ISBN-13: 9781847878021
- Formatas: PDF
- Kalba: Anglų
Product and Services Management (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
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Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.
Mažiausia kaina per 30 dienų: 182,49 €
Mažiausia kaina užfiksuota: 2026-10-17 01:21:15
- Autorius: George J Avlonitis, Paulina Papastathopoulou
- Leidėjas: Sage Publications
- Metai: 2006
- Puslapiai: 280
- ISBN: 9781847878021
- ISBN-10: 1847878024
- ISBN-13: 9781847878021
- Formatas: PDF
- Kalba: Anglų
Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
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