111,09 €
Political Marketing in the United States
Political Marketing in the United States
  • Išparduota
Political Marketing in the United States
Political Marketing in the United States
El. knyga:
111,09 €
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover:New and e…
  • Leidėjas:
  • Metai: 2014
  • Puslapiai: 312
  • ISBN: 9781136212192
  • ISBN-10: 1136212191
  • ISBN-13: 9781136212192
  • Formatas: ACSM ?
  • Kalba: Anglų

Political Marketing in the United States (el. knyga) (skaityta knyga) | knygos.lt

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Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover:New and emerging trends in political marketing practiceAnalysis of a broad range of political marketing aspectsEmpirical examples as well as useful theoretical frameworksDiscussion of state/local level as well as presidential politicsThis is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

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  • Leidėjas:
  • Metai: 2014
  • Puslapiai: 312
  • ISBN: 9781136212192
  • ISBN-10: 1136212191
  • ISBN-13: 9781136212192
  • Formatas: ACSM ?
  • Kalba: Anglų

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover:New and emerging trends in political marketing practiceAnalysis of a broad range of political marketing aspectsEmpirical examples as well as useful theoretical frameworksDiscussion of state/local level as well as presidential politicsThis is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

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