95,99 €
On Aesthetic and Cultural Issues in Pragmatic Translation
On Aesthetic and Cultural Issues in Pragmatic Translation
  • Išparduota
On Aesthetic and Cultural Issues in Pragmatic Translation
On Aesthetic and Cultural Issues in Pragmatic Translation
El. knyga:
95,99 €
This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and…
  • Leidėjas:
  • Metai: 2016
  • Puslapiai: 170
  • ISBN: 9781317528548
  • ISBN-10: 1317528549
  • ISBN-13: 9781317528548
  • Formatas: ACSM ?
  • Kalba: Anglų

On Aesthetic and Cultural Issues in Pragmatic Translation (el. knyga) (skaityta knyga) | knygos.lt

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This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.

95,99 €
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  • Autorius: Xiuwen Feng
  • Leidėjas:
  • Metai: 2016
  • Puslapiai: 170
  • ISBN: 9781317528548
  • ISBN-10: 1317528549
  • ISBN-13: 9781317528548
  • Formatas: ACSM ?
  • Kalba: Anglų

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.

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