Multinational Strategic Management (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a guidebook for business practitioners.Mixing basic management and leadership perspectives with a study of international business, Multinational Strategic Management takes a comprehensive approach to subjects that traditionally require multiple texts. Designed for use as a textbook for undergraduate and graduate course work, the book fills an educational void in a rapidly growing field. The in-depth text provides you with a thorough understanding of how to lead and manage enterprises that operate within and across national borders.Multinational Strategic Management helps professionals, students, and educators:

• acquire and enhance skills in entrepreneurial contingency thinking and action
• integrate those skills to creatively handle specific situations
• learn more about management processes (and possibly develop new ones)