Media Matters (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

Now, more than 20 years since its initial release, John Fiske s classic text" Media Matters "remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture. "

Media Matters" takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented/conveyed through media, and to affect social change by putting intellectual labor to public use.

A new introductory essay by former Fiske student Black Hawk Hancock entitled Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today s students can continue to draw upon in order to understand society today."