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This volume presents studies applying the company level approach to media and communication firms, exploring differences among missions, strategies, organizational choices, and other business decisions. It reviews economic factors and pressures on media and communications companies and seeks to improve understanding of how these affect market and company structures, operations and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference, hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics.