- Išparduota
/https://libri-media.knygos-static.lt/ba5f9798-1fd2-440c-a0ca-55ef31ffdf63/3)
- Autorius: Denis McQuail, Mark Deuze
- Leidėjas: Sage Publications
- Metai: 2020
- Puslapiai: 688
- ISBN: 9781473943544
- ISBN-10: 147394354X
- ISBN-13: 9781473943544
- Formatas: ePub
- Kalba: Anglų
McQuail's Media and Mass Communication Theory (el. knyga) (skaityta knyga) | knygos.lt
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New to this edition: • Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined. • An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication.
• Further discussion of what we want and expect of media and society in all chapters.
• New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.
A vitally important for all students of Media and Mass Communication in the 21st century.
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- Autorius: Denis McQuail, Mark Deuze
- Leidėjas: Sage Publications
- Metai: 2020
- Puslapiai: 688
- ISBN: 9781473943544
- ISBN-10: 147394354X
- ISBN-13: 9781473943544
- Formatas: ePub
- Kalba: Anglų
New to this edition: • Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined. • An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication.
• Further discussion of what we want and expect of media and society in all chapters.
• New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.
A vitally important for all students of Media and Mass Communication in the 21st century.
Atsiliepimai