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- Autorius: Jessica Keyes
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2009
- Puslapiai: 336
- ISBN: 9781439803202
- ISBN-10: 143980320X
- ISBN-13: 9781439803202
- Formatas: ACSM ?
- Kalba: Anglų
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Aprašymas
Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing m
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- Autorius: Jessica Keyes
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2009
- Puslapiai: 336
- ISBN: 9781439803202
- ISBN-10: 143980320X
- ISBN-13: 9781439803202
- Formatas: ACSM ?
- Kalba: Anglų
Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing m
Atsiliepimai