83,19 €
Marketing Communications
Marketing Communications
  • Išparduota
Marketing Communications
Marketing Communications
El. knyga:
83,19 €
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.New to this edition:- New chapters on Digital Marketing and Analytics and Social Media Marketing- Strong focus on m…
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  • Autorius: John Egan
  • Leidėjas:
  • Metai: 2019
  • Puslapiai: 416
  • ISBN: 9781526471154
  • ISBN-10: 1526471159
  • ISBN-13: 9781526471154
  • Formatas: ACSM ?
  • Kalba: Anglų

Marketing Communications | John Egan | knygos.lt

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Aprašymas

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.

The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.



New to this edition:



- New chapters on Digital Marketing and Analytics and Social Media Marketing

- Strong focus on marketing communications analytics

- Update of examples, case studies and references



Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors' manual, MCQ's with answers for instructors, a glossary, flashcards, links to relevant websites and videos.



Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
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John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.

The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.



New to this edition:



- New chapters on Digital Marketing and Analytics and Social Media Marketing

- Strong focus on marketing communications analytics

- Update of examples, case studies and references



Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors' manual, MCQ's with answers for instructors, a glossary, flashcards, links to relevant websites and videos.



Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.

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