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Marketing Communications
Marketing Communications
  • Išparduota.
Marketing Communications
Marketing Communications

El. knyga: 68,99 €

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: - New chapters on Digital Marketing and Analytics and Social Media Marketing - Strong focus…
Marketing Communications
  • Autorius: John Egan
  • Leidėjas:
  • Metai: 20191204
  • Puslapiai: 416
  • ISBN-10: 1526471159
  • ISBN-13: 9781526471154
  • Kalba: Anglų

Marketing Communications - 20191204

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John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: - New chapters on Digital Marketing and Analytics and Social Media Marketing - Strong focus on marketing communications analytics - Update of examples, case studies and references Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors' manual, MCQ's with answers for instructors, a glossary, flashcards, links to relevant websites and videos. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
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  • Autorius: John Egan
  • Leidėjas: Sage Publications
  • Metai: 20191204
  • Puslapiai: 416
  • ISBN-10: 1526471159
  • ISBN-13: 9781526471154
  • Kalba: Anglų

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