102,39 €
Managing Marketing Information (RLE Marketing)
Managing Marketing Information (RLE Marketing)
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Managing Marketing Information (RLE Marketing)
Managing Marketing Information (RLE Marketing)
El. knyga:
102,39 €
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Managing Marketing Information (RLE Marketing) (el. knyga) (skaityta knyga) | knygos.lt

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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

102,39 €
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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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