102,39 €
Majaro, S: International Marketing (RLE International Busine
Majaro, S: International Marketing (RLE International Busine
  • Išparduota
Majaro, S: International Marketing (RLE International Busine
Majaro, S: International Marketing (RLE International Busine
El. knyga:
102,39 €
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: How far can it be standardised internationally or in a research-based cluster of countries Research, planning and organisation problems receive particula…
  • Leidėjas:
  • Metai: 2013
  • Puslapiai: 312
  • ISBN: 9781135133658
  • ISBN-10: 1135133654
  • ISBN-13: 9781135133658
  • Formatas: ACSM ?
  • Kalba: Anglų

Majaro, S: International Marketing (RLE International Busine (el. knyga) (skaityta knyga) | knygos.lt

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102,39 € El. knyga

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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: How far can it be standardised internationally or in a research-based cluster of countries Research, planning and organisation problems receive particular attention. A whole chapter is devoted to Creativity and Innovation on a global scale.

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  • Autorius: Simon Majaro
  • Leidėjas:
  • Metai: 2013
  • Puslapiai: 312
  • ISBN: 9781135133658
  • ISBN-10: 1135133654
  • ISBN-13: 9781135133658
  • Formatas: ACSM ?
  • Kalba: Anglų

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: How far can it be standardised internationally or in a research-based cluster of countries Research, planning and organisation problems receive particular attention. A whole chapter is devoted to Creativity and Innovation on a global scale.

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