Aprašymas
"A clever, even witty examination of the manipulation of language in these days of neoliberal or late stage capitalism" (Counterpunch).From Silicon Valley to the White House, from kindergarten to college, and from the factory floor to the church pulpit, we are all called to be
innovators and
entrepreneurs, to be
curators of an ever-expanding roster of
competencies, and to become
resilient and
flexible in the face of the insults and injuries we confront at work. In the midst of increasing inequality, these keywords teach us to thrive by applying the lessons of a competitive
marketplace to every sphere of life. What's more, by celebrating the values of
grit,
creativity, and
passion at school and at work, they assure us that economic success is nothing less than a moral virtue.
Organized alphabetically as a lexicon,
Keywords explores the history and common usage of major terms in the everyday language of capitalism. Because these words have infiltrated everyday life, their meanings may seem self-evident, even benign. Who could be against
empowerment, after all?
Keywords uncovers the histories of words like
innovation, which was once synonymous with "false prophecy" before it became the prevailing faith of Silicon Valley. Other words, like
best practices and
human capital, are relatively new coinages that subtly shape our way of thinking. As this book makes clear, the new language of capitalism burnishes hierarchy, competition, and exploitation as
leadership,
collaboration, and
sharing, modeling for us the habits of the economically successful be visionary, be self-reliant--and never, ever stop working.
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