58,69 €
Internationalising a national image - The case of Made in Germany in Western Australia
Internationalising a national image - The case of Made in Germany in Western Australia
  • Išparduota
Internationalising a national image - The case of Made in Germany in Western Australia
Internationalising a national image - The case of Made in Germany in Western Australia
El. knyga:
58,69 €
Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0 (A), Aachen University of Applied Sciences (FB Economics), 83 entries in the bibliography, language: English, abstract: This paper focuses on two main areas. Firstly, it analyses the impact of 'German identity' on doing business in Western Australia. The second major focus is the connection between business and culture, arguing that culture has…
  • Leidėjas:
  • Metai: 2002
  • Puslapiai: 115
  • ISBN: 9783638135726
  • ISBN-10: 3638135721
  • ISBN-13: 9783638135726
  • Formatas: PDF
  • Kalba: Anglų

Internationalising a national image - The case of Made in Germany in Western Australia (el. knyga) (skaityta knyga) | knygos.lt

Atsiliepimai

Įvertinimų nėra.
Įvertink ir tu! Visi atsiliepimai

Formatai:

58,69 € El. knyga

Aprašymas

Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0 (A), Aachen University of Applied Sciences (FB Economics), 83 entries in the bibliography, language: English, abstract: This paper focuses on two main areas. Firstly, it analyses the impact of 'German identity' on doing business in Western Australia. The second major focus is the connection between business and culture, arguing that culture has a major impact on business and strategy. German culture, as perceived by both literature and managers in German companies in Australia, is highlighted throughout the paper. A questionnaire was compiled and sent to companies with a German identity in Australia. Respondents range from subsidiary companies of German parent corporations, strategic alliances or joint ventures with German participation or simply Australian-owned companies distributing German made or identity products. The research does not only consider German business presence in Western Australia, but also the German identity and its influence on Australian perceptions. [...]

58,69 €
Prisijunkite ir už šią prekę
gausite 0,59 Knygų Eurų! ?

Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.

Mažiausia kaina per 30 dienų: 58,69 €

Mažiausia kaina užfiksuota: Kaina nesikeitė

  • Autorius: Peter Schulz
  • Leidėjas:
  • Metai: 2002
  • Puslapiai: 115
  • ISBN: 9783638135726
  • ISBN-10: 3638135721
  • ISBN-13: 9783638135726
  • Formatas: PDF
  • Kalba: Anglų

Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0 (A), Aachen University of Applied Sciences (FB Economics), 83 entries in the bibliography, language: English, abstract: This paper focuses on two main areas. Firstly, it analyses the impact of 'German identity' on doing business in Western Australia. The second major focus is the connection between business and culture, arguing that culture has a major impact on business and strategy. German culture, as perceived by both literature and managers in German companies in Australia, is highlighted throughout the paper. A questionnaire was compiled and sent to companies with a German identity in Australia. Respondents range from subsidiary companies of German parent corporations, strategic alliances or joint ventures with German participation or simply Australian-owned companies distributing German made or identity products. The research does not only consider German business presence in Western Australia, but also the German identity and its influence on Australian perceptions. [...]

Atsiliepimai

  • Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
5
0%
4
0%
3
0%
2
0%
1
0%
(rodomas nebus)
Knygos.lt komentarų taisyklės
[{"option":"222","probability":1,"style":{"backgroundColor":"#ffffff"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/6a3ba631ba76d1782294065.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"221","probability":1.3,"style":{"backgroundColor":"#e1032e"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/6a3ba61ea9f381782294046.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"220","probability":1.6,"style":{"backgroundColor":"#ffffff"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/6a3ba60167d251782294017.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"219","probability":1.5,"style":{"backgroundColor":"#e2022e"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/6a3ba5ea1c47d1782293994.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"218","probability":1.5,"style":{"backgroundColor":"#ffffff"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/6a3ba5d38b4a21782293971.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"217","probability":1.6,"style":{"backgroundColor":"#e3022e"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/6a3ba5b981b7a1782293945.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"216","probability":1.4,"style":{"backgroundColor":"#ffffff"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/6a3ba58b535551782293899.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"215","probability":0.1,"style":{"backgroundColor":"#ffe01a"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/6a3ba53a6496f1782293818.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}}]