Innovation and Entrepreneurship (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in "Innovation and Entrepreneurship." A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: the entrepreneur always searches for change, responds to it and exploits it as an opportunity . To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers.

With a new foreword by Joseph Maciariello"