Implementing "CMMI for Services" in the tourism industry (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

Master's Thesis from the year 2009 in the subject Tourism, grade: 1,4, University of Applied Sciences Eberswalde, language: English, abstract: "CMMI for Services" (CMMI-SVC) is a process improvement model, published by the Carnegie Mellon Software Engineering Institute (SEI) in 2009, providing guidance to service or¬ganizations for managing, establishing and delivering services. Tourism is a typical service industry with tour operators being one of the main players. This master thesis describes how CMMI-SVC can be implemented in the tourism industry with the use of a fictitious tour operator to provide examples. In the scenario described, the tour operator wants to focus on the expanding consumer group of LOHAS (Lifestyle of Health and Sustainability) by improving its services, making them more sustainable and adding volunteer tourism to its product portfolio. It is demonstrated how CMMI-SVC would facilitate sustainable tourism services by combining the Global Sustainable Tourism Criteria (GSTC) with CMMI-SVC in a process improvement initiative and how the German ServiceQuality program can be used as a migration path to CMMI-SVC. A SWOT (strengths-weaknesses-opportunities-threats) analysis of CMMI-SVC gives tourism organizations guidance on the rating of the model.