88,89 €
Impact of e-Commerce on Consumers and Small Firms
Impact of e-Commerce on Consumers and Small Firms
  • Išparduota
Impact of e-Commerce on Consumers and Small Firms
Impact of e-Commerce on Consumers and Small Firms
El. knyga:
88,89 €
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of informat…
0

Impact of e-Commerce on Consumers and Small Firms | knygos.lt

Atsiliepimai

Aprašymas

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

88,89 €
Prisijunkite ir už šią prekę
gausite
0,89 Knygų Eurų! ?

Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.

Kaip skaityti el. knygas ACSM formatu?

Mažiausia kaina per 30 dienų: 88,89 €

Mažiausia kaina užfiksuota: 2025-06-22 07:12:15


The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

Atsiliepimai

  • Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
5
0%
4
0%
3
0%
2
0%
1
0%
[{"option":"58","probability":13,"style":{"backgroundColor":"#f3f3f3"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/685e599c86b351751013788.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"57","probability":14,"style":{"backgroundColor":"#e31e30"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/685e5981e89e41751013761.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"56","probability":15,"style":{"backgroundColor":"#f3f3f3"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/685e59691dc2d1751013737.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"55","probability":14,"style":{"backgroundColor":"#e31e30"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/685e590bade881751013643.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"54","probability":15,"style":{"backgroundColor":"#f3f3f3"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/685e58f20a7761751013618.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"53","probability":14,"style":{"backgroundColor":"#e31e30"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/685e58d20c1ee1751013586.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"52","probability":14.5,"style":{"backgroundColor":"#f3f3f3"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/685e58b358b2e1751013555.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"51","probability":0.5,"style":{"backgroundColor":"#e31e30"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/685e57cded6da1751013325.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}}]