How to Work the Film & TV Markets (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

How to Work the Film & TV Markets by Heather Hale takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry's trade shows--the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world--from the American Film Market, NATPE and RealScreen in the United States to FILMART in Hong Kong--details the players that frequent them, and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are demonstrated alongside hands-on, practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success within the mainstream, business-to-business circuit, and apply and scale proven principles to drive your own Do-It-Yourself / Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.



Heather Hale demystifies these markets and shows you how to navigate these trade shows, making them less intimidating, more accessible, more productive - and fun!



This creative guide offers:





An in-depth survey of the most significant film, TV and digital content trade shows around the world;



An overview of the co-production market circuit that offers financing and development support to independent producers;



An outline of the market-like festivals and key awards shows;



A breakdown of who's who at all these events - and how to network with them;



Hot Tips on how to prepare for, execute and follow up on these prime opportunities;



Low-budget key art samples and game plans;



A social media speed tour with a wealth of audience engagement ideas.



Visit the book's companion site at www.HowtoWorktheFilmandTVMarkets.com for up-to-date information on all these events.