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The decline in private sector unions in America is well documented, but some unions have bucked this trend, most notably the 2.1 million member Service Employees International Union. Its former president liked to say: “We use the power of persuasion first. If it doesn’t work, we try the persuasion of power.” The targets of SEIU’s corporate campaigns find themselves on the defensive and, tied to traditional public responses, are often flummoxed by the intensity and thoroughness of the SEIU’s efforts.
With a foreword by Professor David P. Boyd, D'Amore-McKim School of Business, Northeastern University.
"What a fascinating story! This is a powerful lesson in winning a battle of perception with the modern tools of transparency and internet speed." Roni Zeiger MD, CEO Smart Patients
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The decline in private sector unions in America is well documented, but some unions have bucked this trend, most notably the 2.1 million member Service Employees International Union. Its former president liked to say: “We use the power of persuasion first. If it doesn’t work, we try the persuasion of power.” The targets of SEIU’s corporate campaigns find themselves on the defensive and, tied to traditional public responses, are often flummoxed by the intensity and thoroughness of the SEIU’s efforts.
With a foreword by Professor David P. Boyd, D'Amore-McKim School of Business, Northeastern University.
"What a fascinating story! This is a powerful lesson in winning a battle of perception with the modern tools of transparency and internet speed." Roni Zeiger MD, CEO Smart Patients
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