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In this lavishly illustrated book, author Carol Dyhouse surveys the world of glamour from early Hollywood right up to Madonna. She deftly unpacks the ever-changing nature of the word, its relationship to femininity and fashion, and its place in twentieth century social history. With wit and insight, Dyhouse conducts a dazzling tour of the history and meaning of costume, cosmetics, perfume, and fur; and disentangles some of the arguments surrounding femininity, appearance and power; and directly addresses feminist concerns. As Dyhouse shows with style and flair, glamour as an expression of desire and entitlement in women can’t simply be dismissed as an oppressive, or subjective male fantasy, but carries celebratory and liberating meanings for women.