Fools Rush In (el. knyga) (skaityta knyga) | Nina Munk | knygos.lt

Aprašymas

"Eminently enjoyable, Fools Rush In is a gossipy, in-depth look at a deal doomed from the start . . . Grade: A." - Entertainment Weekly Every era has its merger; every era has its story. For the New Media Age it was an even bigger disaster: the AOL-Time Warner deal. At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced things started to go bad-and then from bad to worse. Less than four years after the deal was announced, every significant figure in the deal-save the politically astute Richard Parsons-had left the company, along with scores of others. Nearly a $100 billion was written off and a stock that once traded at $100 now traded near $10. What happened? Where did it all go wrong? In this deeply sourced and deftly written book, Nina Munk gives us a window into the minds of two of the oddest men to ever run billion-dollar empires. Steve Case, the boy wonder who built AOL one free floppy disk at a time, was searching for a way out of the New Economy.Meanwhile Jerry Levin, who'd made his reputation as a visionary when he put HBO on satellite distribution, was searching for a monumental deal. These two men, more interested in their place in history than their personal fortunes, each thought they were out-smarting the other. "Marrying exemplary reporting with lively, lucid writing, Munk makes a devastating case that Levin wrecked the legacy of Henry Luce." - The New York Times Book Review