Iš viso: 32,49 €
Food advertising to children
Food advertising to children
  • Išparduota.
Food advertising to children
Food advertising to children

El. knyga: 32,49 €

With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of…
  • Autorius: Anna Lena Hallmann
  • Leidėjas:
  • Metai: 20140718
  • Puslapiai: 47
  • ISBN-10: 3954897253
  • ISBN-13: 9783954897254
  • Kalba: Anglų

Food advertising to children - 20140718

Atsiliepimai

Formatai:

32,49 €El. knyga

Aprašymas

With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data - drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept, namely the 'Initiative for the responsible use and creation of children's food advertising'.

  • Kaina internetu: 32,49 €

Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.

Formatai:

32,49 €El. knyga

  • Autorius: Anna Lena Hallmann
  • Leidėjas: Diplom.de
  • Metai: 20140718
  • Puslapiai: 47
  • ISBN-10: 3954897253
  • ISBN-13: 9783954897254
  • Kalba: Anglų

Atsiliepimai

  • Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
  • 5
  • 0%
  • 4
  • 0%
  • 3
  • 0%
  • 2
  • 0%
  • 1
  • 0%