- Išparduota
/https://libri-media.knygos-static.lt/36ae5564-893a-485d-8486-e6c16cd65a2e/1)
- Autorius: Peter Pringle, Michael F Starr
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2013
- Puslapiai: 432
- ISBN: 9781136028656
- ISBN-10: 113602865X
- ISBN-13: 9781136028656
- Formatas: ACSM ?
- Kalba: Anglų
Electronic Media Management, Revised (el. knyga) (skaityta knyga) | knygos.lt
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Formatai:
Aprašymas
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Elektroninė knyga:
Atsiuntimas po užsakymo akimirksniu! Skirta skaitymui tik kompiuteryje, planšetėje ar kitame elektroniniame įrenginyje.
Kaip skaityti el. knygas ACSM formatu?
Mažiausia kaina per 30 dienų: 169,79 €
Mažiausia kaina užfiksuota: 2026-05-31 01:52:53
- Autorius: Peter Pringle, Michael F Starr
- Leidėjas: Taylor & Francis Ltd.
- Metai: 2013
- Puslapiai: 432
- ISBN: 9781136028656
- ISBN-10: 113602865X
- ISBN-13: 9781136028656
- Formatas: ACSM ?
- Kalba: Anglų
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Atsiliepimai